One-on-one consulting
A full diagnosis to position your project, put a value on your assets, and turn opportunities into sponsorships. You'll learn to prospect, negotiate, renew contracts, and use technology and AI in the sales process.
Sport is passion.It's also business.
Consulting that turns sports projects into sponsorship deals.
What I do
Strategy for turning sport into business.
I've spent nearly two decades structuring proposals, understanding what makes a brand say yes, and turning clubs, athletes and events into business. Now I put that reading to work for your project — no off-the-shelf formula, no empty promises.
Group consulting
Hands-on training for people entering the market or looking to broaden their toolkit. Real cases, prospecting, sponsorships, negotiation, AI and value propositions, brought together in one method for building business.
I also bring this to your event
Workshops and in-company training.
The same content, in whatever format makes sense for your team or your audience.
AN IMMERSIVE EXPERIENCE OF LEARNING, EXCHANGE AND DEVELOPMENT, BUILT FOR REAL RESULTS.
CUSTOM TRAINING TO TRANSFORM HOW YOUR ORGANIZATION GENERATES BUSINESS.
Who this is for
If sport is your business, this is for you.
- 01Football clubs
- 02Federations and confederations
- 03Athletes
- 04Sports events
- 05Companies
- 06Sports managers
- 07Entrepreneurs
- 08Content creators
Who Carla Larini is
Before it was a career, football was already part of my life.
I grew up watching my father do everything he could for the club he ran. That's where I learned, as a child, that real results take presence, organization and commitment.
That experience shaped how I look at the sports market today. I move naturally between leadership, business people and backstage — I see the whole picture, connect the dots, and find opportunity where most people just see obstacles.
Board member at the Rio Grande do Sul Football Federation
First woman to hold a board seat at the FGF, leading marketing and business.
From zero to a million
I turned the Campeonato Gaúcho Feminino into a structured commercial product and took its revenue from zero to a million.
A first-ever sponsor
I landed the first sponsor in the history of women's football in Rio Grande do Sul.
Matches on the biggest stages
Copa América as Media Manager, Libertadores and Copa Sudamericana finals, and Brazilian national team matches — on the field and off.
A case taken to FIFA
I presented FIFA with the FGF's case for Porto Alegre's bid to host the Women's World Cup.
Contact
Let's talk about your project.
Tell me what you're working with. I'll tell you straight whether it can become a sponsorship, and where to start.
Booking coming soon. You'll be able to schedule right here.
“I don't work just for the money. I work to build something that lasts, that creates value, and that makes sense for everyone involved.”